AstraZeneca - Global TAGRISSO
TAGRISSO ADAURA Campaign
ADAURA is a game-changer for NSCLC, and with big news, you need branded pieces that catch the eye and intrigue scrollers to stop and click for more info. By animating the flower to grow throughout the ad, your eye is stuck on the action until the very end.
Optimized for Facebook, Instagram, and Twitter
Development & creation:
The initial concept was great! Clean, spacious, and attention-grabbing. Then came all the legal copy….and the footnotes….and ISI. It’s not hard to beautiful animate a flower, it’s really hard when the space is overwhelmed with copy content. So this piece was a challenge, it went from something so pristine to where the heck does that copy go? Fortunately we found that happy place of compromise, and everything found a place in the space while still maintaining its eye-catching animation.
Campaign execution:
Simultaneously created static and animated banner ads and social ads to ensure consistency throughout. While this piece was suppose to be a quick turnaround, so many changes to copy pushed timelines out over and over again. But ultimately hit US markets and proved effective in stopping power thanks to the eye-catching effect of the flower growing, and the addition of a bird-chirping sound track.
