United Nations
Fight prejudice with facts
The UN put out a call to action for all creatives to address the spread of myths around the coronavirus. An internal team at Biolumina came together to develop these somber and strikingly blunt ads depicting how when we believe fake news from discreditable sources, we strip others of their identity. This beautiful idea could expand endlessly with all the myths we found surrounding COVID-19.
Development & creation:
This timeline was fast and furious, but as a team we came to the table with tons of ideas on how to solve this single call to action. We felt that these myths encompassing the virus were turning us against each other because of fear, not out of a lack of compassion. So to make it personal and squash prejudice we created eye-contact ads, without the eyes. Simple. To the point. Powerful.
We Won!
Our submission to PM360’s annual Pharma Choice awards took gold in the Philanthropic category.