AstraZeneca - Global TAGRISSO
Unprecedented possibilities
Creativity kicked into hyper-drive to autonomously design the look and feel of our global franchise refresh! While the data is the most important part, and client’s will always have their style preferences, I am incredibly pleased with how much we were able to push this brand’s style to a new, modern level.
Development & creation:
This is a client with a strong science background. Bold and data driven is her preference. So I took the team by storm when I pitched some more color driven and whimsical visuals that won her over. To take the brand from where it was to where it could be I knew I had to eliminate the chunky, color-driven style they had before. So by working with my amazing team, some fresh perspective on copy, strategy insights, and by focusing on negative space to keep a clean look, I was able to add more elements of color than was initially requested…..it was a hit!
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Execution:
This look and feel was then drawn out in a whole slew of work including a journal ad, banner ads, a brand book, IVA and more.
