AstraZeneca - Unbranded
Global Late Stage microsite
Introducing a new global unbranded look for AstraZeneca, allowed for creative boundaries to be pushed. If instagram can switch to a black background, then so can pharma! This opening the gateway for some modern touches to the AZ brand.
Layout distributed to countries throughout Europe for implementation.
Scroll for desktop experience
Scroll for mobile experience
Development & creation:
My main priority was to push the brand into a unique and compelling direction. With a new launch, there’s always room for expansion into modern space using user experience insight and elements that entice the viewers to keep scrolling. To compliment the master art, I created 3D “floating islands” to contain the content. Allowing easy scroll-through, and smaller chunks of digestible information.
Campaign execution:
Animated & Static Banners
The animation utilizes the campaigns parallelogram shape to transition the type and reveal the master art on the final frame. ending on a “glow” effect around the CTA button.
