Novartis - DTC Launch
Lower. Longer. LEQVIO. LAUNCH.
2021 into 2022 was the launch of LEQVIO both DTC and HCP. I was brought on for the launch, picked up some existing assets and built a bunch of new assets from scratch. Especially banner ads. All DTC banner ads to date have been my creation, here showcases a few. Other elements that I worked on for the launch include the consumer brochure, and pages of the website, and product shots.
Development & creation:
This campaign was a long time coming. I came in a little late to partake in the creation, but I did get to sit in on many aspects of the commercial process and also creating brand elements including font hierarchy and icon libraries.
