Novartis - DTC LEQVIO
An enhanced patient experience
Many doctor’s offices have jumped onboard with a company called Patient Point, who sells large monitors mounted in offices for patients to learn and interact with. Novartis bought some spaces for LEQVIO to join in with this new emerging patient experience.
Development & creation:
Utilizing our new DTC campaign, I created content that targets the different questions patients may have when interacting with the brand for the first time, from brochures, to animated banner ads.
