Novartis - HCP LEQVIO
LEQVIO core visual aid
I love vis-aids. I was asked to just make some updates to an existing piece….but I saw so many areas for improvement I couldn’t let it go. I took the existing skeleton, and made significant changes (with the clients permission of course) to better the visual hierarchy, create a more fluent story, increase consistency, and modernize elements where able.
Scroll for a sample of the vis-aid
Development & creation:
There was certainly more I wanted to do, but this was on a timeline to just be updates. Consistency was the major red flag for me going through this, so I went through, resized fonts, updated colors, shifted content to align throughout, and just so many tiny changes made such a big difference! The client was impressed and pleased with the improvements made.
What was new and cool for me was viewing the piece in Veeva after it was coded and being able to review it and test out the functionality for myself, to see how the sales reps would be using it.
