AstraZeneca - Unbranded
Combining liquid biopsy with tissue testing saves lives
The main message of this brochure is to combine testing methods to detect NSCLC earlier and more effectively. However, to say that requires a lot of facts, references, and sources. How do you make that interesting? Give print a digital feel, push the brand forward with modern design elements and make the important stuff pop.
Optimized for both digital and print.
Scroll for digital experience
Development & creation:
I focused on black backgrounds, bold visuals, and easy story flow to make this piece successful. Breaker pages summarized the segments of information making it easier for sales reps to jump from section to section and find what they needed, while utilizing the tabs at the bottom that prelude what content is on the next page. This allowed for seamless story flow.
