AstraZeneca - Nurse
To nurses, by nurses podcast
Introducing a podcast series presented by AstraZeneca for nurses, by nurses. With a low budget and a fast timeline the stakes were high to create something that captures the attention of our very busy nurse audience in an engaging way.
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Development & creation:
Different than TAGRISSO Nurse material, this unbranded undertaking required a different look, but with no budget allotted for image sourcing, I had to develop a versatile visual that could live beyond one project. I was inspired to design this minimalistic nurse seal to be used universally across all unbranded AZ nurse pieces. For the target audience we wanted, the seal has just the right amount of stopping power using size and bold color.
This creative idea developed into an entire unplanned unbranded look around this seal. The nurse seal is prominent enough to have stopping power without being bulky or cartoony. It cultivated a strong response on social media.