Proud of my studio start
From my days in the studio, I worked on a great deal of brands. I was not the art director on any, but I found the value in seeing what others have done, and what did work and didn’t work well. It also opened my mind to what creative executions were possible and how brands were pushing the boundaries of print in pharma. It paved the way for some of my “out there” design suggestions based on my extensive understanding of the limitations and possibilities of the studio. Below are a few select brands I spent the most time on and learned a lot from.
I worked in three different studios: New York City, NY | Hamilton, NJ | Boston, MA
TherapeuticsMD
Bijuva & Imvexxy
Bijuva and Imvexxy were two brands I enjoyed working on as they were both similar and very different from one another. Both carried strong feminine design elements and branding, but Bijuva was strongly established and concrete in its principles. Imvexxy was lanching and its looks and feel was in the midst of a upgrade in which I got to partake in concepting, photoshoot retouching, and brainstorming sessions.
Boehringer Ingelheim
Jardiance
A repeat brand I worked on. This allowed me to see what branding styles worked, and when to question if design elements met brand criteria.
H4B Catapult
Pitch work
I designed the book sleeve, and executed the packaging for the gum packs. I played a crucial role in this selection of pieces as it was for internal use so the team let me take lead in the seeing this process from concept to mech build, even to packaging and shipment.
