AstraZeneca - Unbranded
How Covid-19 has impacted oncology
This concise 4-pager covers how the global pandemic has changed testing and treatment for oncology. Dealing with such a dark topic required visuals that provided more hope than fear. The goal was to create a conversation-starter around lung cancer advancements in times of rapid change.
This piece was optimized for both print and digital presentation.
Development & creation:
While AstraZeneca’s standard unbranded campaign uses a full black background, I design this piece as 80% black and a lot more white and golf to change the mood from caution to informational. bubbly graphic elements were created to also elevate a softer -less clinical- conversation. The angled edge of the pages were used to direct attention forward throughout the piece, to keep one’s attention moving through the entirety of the piece.
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Print perspective
